General Motors Garners Nearly $9 Million in Ads with MLB Corvette Giveaway

Earlier this week, we posted how General Motors offered a brand-new 2011 Chevrolet Corvette convertible to Detroit Tiger pitcher Armando Galarraga for his near perfect game against the Cleveland Indians. That generosity may have been a near $9 million win for GM as well.According to Joyce Julius & Associates Inc., which measures and analyzes the impact of sponsorship on all forms of media from print to television to the Internet, General Motors’ giveaway to Galarraga generated nearly $1 million in exposure in over 700 television programs and nearly $8 million in over 150,000 publications, Internet articles and posts. Note that the automaker...

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Mercedes-Benz Dresses 2011 S63 AMG Like Classic 300SEL 6.8 AMG

Mercedes-Benz will be releasing its new 2011 S63 AMG this fall and has chosen to dress it up like the famed 300SEL 6.8 AMG endurance racer that once competed in the 24 Hours of Spa.In 1971, the 300SEL 6.8 AMG took to the track of Spa-Francorchamps in Belgium to prove its mettle in that year's 24 Hours of Spa, and it performed admirably. Facing heavily favored racers including the Ford Capri RS, BMW 2800 CS, Chevrolet Camaro, Opel Commodore, and Alfa Romeo GTA, the 300SEL 6.8 AMG placed second after completing 308 laps around the scenic track, behind a Capri and ahead of a Camaro. The Mercedes recorded few mechanical issues but had to refuel often....

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2011 WRX STI sedan runs 'Ring in 7:55, quickest ever for Subaru

Quick: What's the fastest production sedan in the world? Does it wear a Mercedes-Benz, Audi or BMW badge? What about the Porsche Panamera Turbo or the Cadillac CTS-V? There's no doubt that each of these vehicular behemoths is capable of ripping off some fast times on a race track near you, but Subaru is out to prove that its new 2011 WRX STI sedan has the chops to keep pace with the best from the rest of the world.To prove its point, Subaru recently sent test driver and four-time World Rally Champion Tommi Mäkinen out to the famed Nürburgring Nordschleife course in Germany with a 2011 STI test car. According to reports, the vehicle used in this...

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$20 Price Bump For 2011 Corvette Line; ZR1 Jumps By $2920

Chevrolet hasn't revealed how much the Z06 Carbon will cost, but, thanks to leaked 2011 Corvette pricing, you should be able to spec a Z06 just like one for under $90,000. The Z07 performance package, which outfits a standard Z06 with the Carbon's Brembo brakes, Michelin tires, and fancy magnetic dampers, costs $9495. The CFZ package, which adds carbon-fiber bodywork, adds $3995. And the 2011 Z06's price? Like the base model and Grand Sport, it increases by $20, now costing $74,895.This pricing information comes from Corvette Blogger, who claims to have received it Kerbeck Corvette, a dealer in New Jersey.A base Corvette coupe is still under...

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Revealed: Subaru Cosworth Impreza WRX STI CS400 Road-Going Rally Car

Subaru and Cosworth teased us earlier this year with a monster WRX STI, but now the full details on the finished product -- the Cosworth WRX STI CS400 -- have been revealed.As Cosworth’s forte lies with engines, it’s not too surprising to read that the majority of CS400’s changes rest within the engine compartment. The CS400 retains the STI’s turbocharged 2.5-liter boxer-four-cylinder engine, but it’s received some serious surgery. Cosworth installs new high-performance pistons, high-strength steel connecting rods, and Cosworth-designed engine bearings. A new Cosworth-designed head gasket is also added, along with a high-pressure oil pump, and...

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Panned: Mansory's 690-HP Take on the Porsche Panamera Turbo

We're pretty sure both subtle and tasteful aren't words found in Swiss tuner Mansory's vocabulary. After displaying an unusually trimmed Rolls Royce at the 2010 Geneva motor show, the company recently unveiled its latest creation: a rather powerful -- if not gaudy -- take on the Porsche Panamera Turbo.As it rolls off Porsche's assembly line, the Panamera Turbo is certainly no slouch. A stock Turbo develops nearly 500 horsepower and 516 pound-feet of torque from a twin-turbocharged 4.8-liter V-8. By bolting on some larger turbochargers, adding a new stainless steel exhaust system, and tweaking the engine management software, Mansory manages to...

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Build Your Own: Dealers Design Last Batch of Special-Edition 2010 Dodge Viper

Dodge has had no trouble crafting its own special-edition models to celebrate the end of the 2010 Viper's production run, but it's now opening the fun to select dealerships as well.Dealers who managed to sell high volumes of Dodge's two-seat sports car have been awarded the chance to design their own special-edition cars. For the most part, the custom Vipers are relegated to special paint schemes for the SRT10 roadster, the SRT10 coupe, and the SRT10 ACR coupe.Thus far, Chrysler's revealed three examples of the dealer-custom program. The snake crafted by Woodhouse Dodge in Blair, Nebraska, is perhaps most unique -- the yellow Viper breaks from...

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